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Search Engine - Increase your website visitors

People depend on search engines like Google, Yahoo, and MSN. It is important to learn how to build a website that is search engine friendly.

How do search engines work?

All search engines work in similar ways. The most frequent methods search engines use to index your website are:

1. They spider through your website using robots.
To increase your chances for search engines to find your website, you can submit your website to web directories such as dmoz.org.

2. Robots travel through your website from page to page to create an index of your website in their database.
Robots travel from one page to another by looking at your hyperlinks connected to other pages in your website. If you use Ewisoft Website Builder, it is very easy to organize and link your pages.

3. Keyword searches.
Users type in keywords and keyword phrases looking for information. Search engines look in their database and feed back a list of websites that are relevant for the visitor.

How do search engines rank websites?

When a user types the keyword phrase "web design", a huge list of websites containing those keywords appear. Search engines rank your website by some of the following methods:

1. How important is your website?

• A search engine will give every website a score. For example, Google gives every website a score from 0 to 10. If you are interested about what your website's score is, you can download and install the Google Toolbar.
• The more websites that link to your website, the higher score your will be. It will also depend on the score of the web page that links to your website.
• A Google rank of 4 or more is considered to be a great score.

2. How relevant your content is to the keywords.

• The more frequently these words appear in your website, the more important they consider your website to be.
• The more pages and paragraph formats (Example: heading 1, heading 2,...) containing keyword become more important.

3. Combine factors 1 and 2 above and your website will become more important.

• Each search engine may consider these 2 factors a little differently. 
• It seems that Google may consider factor 1 to be more important and Yahoo may consider factor 2 to be more important.
• As soon as people catch on to these rules, the search engines manage a way to change their rules to keep competitive with one another.

How to improve your website position in search engines?

1. Choose one or two phrases that describe your website.

• Find out how many people are searching this phrase monthly by looking in the Overture inventory . Overture supplies paid keywords and feeds results to Yahoo as well as other search engines. Have a look at the Search Engine Chart.
• Use the search engines to find out who your competitors are that use the same phrase and compare how they have built their website.
• Advoid phrases that have many competing websites.  

2. Optimize your website with the same phrase.

• Use keywords together and separately as many times as you can in an intuitive and quality way.
• Place keywords in the page title, heading 1, image alt, hyperlinks and bolded text.

3. Add a link to your website when you have the opportunity to:

• Place your website link into other websites, blogs, forums, newsgroups, and emails.
• Try to place your keywords into the hyperlinks if you can.

A sample of website optimization

If you are a web designer in New York and want to start a website offering web design services, how do you find your target audience?

1. What keywords or keyword phrases will people search for? "web design", "web designer", "web site design", "web site designer"

2. Search for keywords  "new york web design", "new york web designer", "new york web site design", "new york web site designer" in Google and find the top 10 websites that have a score of 4 or 5. If the top 10 websites contain a 7 or more, try to find different keywords. If you keep your website up to date and continue to make your content more rich your website can be listed among the top 10 in future.

3. Find the best keyword suggestions by searching the Overture inventory.

          Search term                            Count
 
          new york web design              6663
          new  york web designer            535
          new york web site design          751 
          new york web site designer       188

5. Choose "new york web design" as the your keywords, "site" and "designer" as the sub keywords.

6. Choose a name for your website like "ABC New York Web Design Company" and place this name anywhere you can in your content.

7. Place your address in the footer of every page  "Bronx, New York" in order to have more keywords for "new york" and "Bronx"

8. Submit your website to dmoz.org and place the keywords in your hyperlink such as "ABC New York Web Design Company".

9. Put keyword links in footer of your posts in forums, blogs, newsgroup, emails, and anywhere you can.
BEWARE: Do NOT try to cheat the search engines. Search engines want the results to be accurate. They want to read the same content as your visitors read.

Don't try to cheat the search engines

1. The cheating sample. (DON'T DO IT.)
It is not difficult to cheat the search engine but don't do it.  The easiest one is to put words in the same font color as your background,  for example, white words in a white background. Another way is to write words in almost the same font color, for example, font color is #FEFEFE, background color is #FFFFFF.

2. The search engines will block your website if they find out you are cheating. You most certainly do not want that to happen.

3. If your competitors' websites are cheating, you can report them to search engines and have them blocked.

Discuss Search Engines in our forum.